Snowroller works continually on challenging ourselves and the fashion industry when it comes to sustainability. Our goal is to create ski apparel that is more sustainable during the whole life cycle.
In order to reach our goal, we are in the process of innovating our business from a traditional “take-make-waste” business model to a circular business model. In a circular business model, resources are used as long as possible in a closed-loop system in order to create maximum value. This is done through different circular initiatives, for example, recycling, redesign, and repair.
This innovation process is challenging and depends on collaboration with partners and actors in different industries. During the next years, we will implement circular initiatives in all parts of our business, one by one. We have already implemented the following initiatives:
- Reduced the use of plastic in the production process by removing disposable plastic around each ski suit. Instead, we now use one recycled plastic bag in a carton with total eight ski suits.
- Increase the use of recycled materials when making our ski suits, by replacing virgin polyester with recycled polyester (fabrics and zippers).
- Increase the use of leftover materials from the production process by making the Snowroller bags of the same materials that the ski suits are made out of.
- Developed a deposit system that gives used ski suits a new life. The deposit system is currently only available for our Norwegian customers.