We are
Snowroller

This is us

At Snowroller, we believe in memorable moments. Those that make you want to put on pause and just enjoy. We believe in unity. Time shared with others. Whether it’s with a group of friends on the mountain, on the slopes with your friends, or at a fireplace in the cabin with your loved ones.

Our perspective


Over the past year, we have opened up a new perspective in Snowroller – circular thinking.

Going forward, we want to focus on reuse, redesign and recycling. To bring about reuse, we are launching the world’s first scalable deposit system this winter. To get a redesign, Serine will show you tips and tricks on how you can easily spruce up or fix your ski suit. To get recycling, we have used 100% recycled polyester in this year’s ski suit collection. Read more about our measures here.

We are in the start-up phase and still have a long way to go, but in the long run we want to become the preferred, sustainable ski clothing brand for winter-loving and fashion-conscious people!

The idea about Snowroller

It all started when 21-year-old Linnea and her friends were on the annual Easter trip to Trysil. The idea for Snowroller arose when the girls talked about wanting a unique and stylish outfit for both the slopes and après ski.

“Why not relaunch the retro ski suit?” she asked her friends

Half a year later, a trip to China and endless hours in Photoshop, Snowroller was born. That winter, the slalom slope was spiced with colorful ski suits, and the Snowroller brand was official.

Growth and ambitions

In the autumn of 2018, Linnea met her current team member Eva, through the master’s program NTNU School of Entrepreneurship. After some casual conversations around the kitchen table, the girls decided to focus on Snowroller together.

Today, 3 years after launch, Snowroller is out with its fourth collection and has gone from two to six engaged girls. With an ambitious goal of being a leading global player in sustainable skiwear, they are actively working to push boundaries and challenge the industry with new business models and innovative concepts.

Spotted in …

In the winter of 2019, Finansavisen pointed out Snowroller as a must-have at après ski.

Snowroller on the front page of NRK.no in 2017.

A special thank you

We would never have made it without all the good help we get from family, friends and the network around us. An extra thank you this year goes to:

Designer: Thea Caroline Klund

Models: Helena Wian, Amalie Hagen Aune, Ana Carolina Hausvik, Zobeir Samimi and Nikolai Dokken

Photographer: Camilla Bjørklund

Video: Marcus Balcon

Financial support: TrønderEnergi contribution, Innovation Norway, Research Council of Norway

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