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At Snowroller, we believe in memorable moments. Those that make you want to put on pause and just enjoy. We believe in unity. Time shared with others. Whether it’s with a group of friends on the mountain, on the slopes with your friends, or at a fireplace in the cabin with your loved ones.

How it got started

It all started when 21-year-old Linnea and her friends were on the annual Easter trip to Trysil. The idea for Snowroller arose when the girls talked about wanting a unique and stylish outfit for both the slopes and après ski.

“Why not relaunch the retro ski suit?” she asked her friends

Half a year later, a trip to China and endless hours in Photoshop, Snowroller was born. That winter, the slalom slope was spiced with colorful ski suits, and the Snowroller brand was official.

Our Perspective

Over the past year, we have opened up a new perspective in Snowroller – circular thinking.

Going forward, we want to focus on reuse, redesign, and recycling. To bring about reuse, we are launching the world’s first scalable deposit system this winter. To get a redesign, Serine will show you tips and tricks on how you can easily spruce up or fix your ski suit. To get recycling, we have used 100% recycled polyester in this year’s ski suit collection. Read more about our measures here.

We are in the start-up phase and still have a long way to go, but in the long run, we want to become the preferred, sustainable ski clothing brand for winter-loving and fashion-conscious people!

Growth and Ambitions

In the autumn of 2018, Linnea met her current team member Eva, through the master’s program NTNU School of Entrepreneurship. After some casual conversations around the kitchen table, the girls decided to focus on Snowroller together.

Today, 3 years after launch, Snowroller is out with its fourth collection and has gone from two to six engaged girls. With an ambitious goal of being a leading global player in sustainable skiwear, they are actively working to push boundaries and challenge the industry with new business models and innovative concepts.

The Team

We’re still a small team here at Snowroller. However, in 2020 we managed to add three new team members to our brand.


Snowroller on the front page of in 2017.

Recognition by KK Mote in 2019.

In the winter of 2019, Finansavisen pointed out Snowroller as a must-have at après ski.

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